IDEO UX experiences
A collection of UX and UI projects I participated on as a UI designer. Always within project teams, my roles ranged from user observations, scenarios, info architecture, wireframing, low and high fidelity mockups, final specs and production of visuals. IDEO.






Barometern website design

Defining the site structure and wireframing



Colors, and samples of headers and signaling


Mobile homepage

Design system for the different sections

Sample of rich menu

Mobile version

Website Sports section

Design for Specials


The Scotsman news website
Website UI design for the Scottish newspaper The Scotsman. The client provided the website sections and grid structure, and we followed the look and feel of the printed edition.
Role: Website design, layout structure, look and feel, sections visual system. Designed at Errea.




User research and scenarios for gaming project
Project developed with a team.
It consisted of user research, ideation and proposal for a gaming project. The research included several methods, such as user observations, contextual inquiries, gaming, card sorting, on-site interviews, etc.
The research team included: Human Factors specialist, Project Manager, designers, and took place in several locations in the Bay Area and in Barcelona. The deliverable was a design proposal that included user scenarios. Work developed at IDEO.
Client
IDEO, game industry client, 2008
Category



Design Thinking
Design thinking methodology.
1. Used during the design process of projects, internally with the project team and in workshops with the clients (IDEO, Errea).
2. I have taught Design Thinking workshops for students of communication and Architecture/design degrees (Errea).
Design thinking workshop within a project

5-day Design thinking workshop with students of architecture and design.
Some of the things the workshop included were: theory, class dynamics, empathy exercises, observations, interviews, synthesis, ideation/brainstorming, prototyping, role play and final presentation.
The students developed two projects: one for an elder community and another involved the redesign of the internal spaces at the Communication School building.

Videos / illustration, art direction
Script writing, art direction, illustration, for videos. Errea Comunicación




Paper crafted Annual report
Pamplona’s Commonwealth of Municipalities report. Created using all kinds of recycled paper (old thrift store books, toilet paper rolls, cardboard boxes, old magazines, envelopes, milk cartons, etc.).
The graphics were constructed gluing together the pieces of cut paper, then photographied.
On top of the pictures, type with the data, years and numbers was added.
Client
Commonwealth of Municipalities, 2013
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